Meet Teresa DeJohn

B2B Marketing & PR Expert, Owner of TDJ Marketing

Teresa specializes in building and executing all marketing and communications needs from the ground up for early-stage B2B startups, or technical / trade companies that need to revitalize existing operations. As an accomplished marcom expert with 15+ years of agency, corporate and startup experience, she acts as a one-stop solution for end-to-end marketing & PR: from initial strategy and concept to execution and conversion.

Teresa utilizes low-cost tactics and a proven strategic approach that ensures rapid growth, brand awareness, ease of commercialization and profitable acquisitions across a multitude of B2B industries, including chemicals, industrial, manufacturing, biotech, oil & gas, mining, agriculture, food & beverage, ingredients and more.

Transform Your B2B Marketing Strategy

Don’t have the financial ability to hire full marketing, digital and public relations teams or high-cost agencies? Teresa handles all elements without the need for additional outsourcing.

  • Advertising

  • Branding & Messaging

  • Content Development

  • Corporate Strategy

  • Digital Marketing

  • Investor & Public Relations

  • Marketing Operations & Planning

  • Strategic Communications

Teresa DeJohn, TDJ Marketing

“When B2B companies and startups want to market and grow their brands but have no idea where to start, I transform their ideas into reality on a limited budget with lean resources.”

Proven Marketing & PR Results

  • Built marketing & PR from the ground for a biomanufacturer of chemical alternatives for oil & gas, mining, agriculture, livestock, industrial, consumer goods and more.

    • Launched 5 divisions and 20+ product lines

    • Secured 500+ media placements and 100+ awards

    • Led expansion and opening 11 offices in 5 states

    • Drove sales from $0 to $14 million

    • Supported $300+ million in fundraising and growth to 150+ employees

  • Drove public relations, investor relations and communications strategy for a leading global probiotic ingredient supplier.

    • Expanded ingredient use into 1,000+ food, beverage and companion animal products across 60+ countries

    • 55% increase in annual sales

    • 150%+ increase in media coverage

    • 40% increase in social media followers

    • Guided messaging during strategic partner exit for exceptional multiples of 7.7x Revenue and 24x EBITDA

  • Acted as the media relations lead for all B2B and B2C clients.

    • 100+ annual media placements per client

    • 100 million+ impressions annually from PR tactics

    • 98% attendance at media events with placements in top-tier outlets

    • Doubled social media engagement

    • 5% higher digital marketing conversions than industry standards

    • 10+ million impressions from full marketing & PR campaigns

B2B Industry Expertise

• Agriculture

• Biotechnology

• Chemicals

• Food & Beverage

• Ingredients

• Industrial

• Oil & Gas

• Manufacturing

• Mining

• Agriculture • Biotechnology • Chemicals • Food & Beverage • Ingredients • Industrial • Oil & Gas • Manufacturing • Mining

100%

increase in social engagement

150%

increase in media placements

100+

industry awards and recognitions

5%

higher marketing conversions

$300 M

fundraising supported

150+ M

annual media impressions

Elevate your B2B marketing with less cost.

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